Nigeria’s rising housing demand and infrastructure development has led to new product offerings. The latest is Dangote 3X Cement, a new and innovative brand from Dangote Cement.
The authorities of this company believe that the challenge is being ahead of the market through research, innovation and occasional bold outing with new, higher product quality such as 3X Cement.
Dangote 3X is the company’s 42.5R grade cement now sold in 50-kg bags all over Nigeria and, according to officials of Dangote Cement, it is of higher and superior quality with striking features. Explaining these features, OAre Ojeikere, the Group chief marketing officer of Dangote Cement, said the 3X stands for the product’s Xtra Strength, Xtra Life and Xtra Yield.
By Chuka Uroko
Read the full article here: http://businessdayonline.com/2014/04/dangote-3x-cement-another-bold-entry-into-building-materials-market/#.UzrjgjOKAiQ
