Dangote targets stabilisation of cement price

06 May 2014

Aliko Dangote, chairman of Dangote Cement Plc, has pledged that his company would intensify direct-to-consumer deliveries as a means of stabilising the price of cement in the country.

Insisting that his company had not increased the price of cement, he explained that though prices of most inputs into cement production had gone astronomically high, his organisation was committed to making the commodity available to consumers at the most reasonable price.

“We have not increased the prices of our product, we have embarked on an initiative to improve the standard of cement sold in Nigeria and our belief is that 42.5-strength cement, a brand of Dangote Cement, is the most appropriate for general use now.

“We have recently introduced 52.5-strength cement, which is appropriate for heavy load-bearing structures such as bridges and fly-overs; we hope to increase market share by increasing direct-to-customers deliveries and competing on product superiority,” he stated.

By Chioma Obinagwam
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