Dubai World Trade Centre (DWTC), the region’s largest MICE (meetings, incentives, conferences, and exhibitions) venue operator, intends to build a 15,500-m2 extension to its current indoor complex space after strong year-on-year growth in events.
The extension will expand DWTC’s multipurpose indoor capacity to over 122,000 m2 and add a 300-vehicle car park that can be transformed into a 6,000 square metre (64,600 square feet) tented temporary event area, bolstering capacity when required.
Construction is expected to commence later this month with the new space becoming operational from Q1 2016.
This infrastructure expansion will improve the venue’s ability to host more events concurrently – an important aspect in achieving Dubai’s target of 20 million international visitors by 2020.
Dubai’s location and connectivity infrastructure remains a strategic lever, allowing industries access to nearly two billion people in some of the world’s fastest growing markets, all within a four-hour flight radius.
According to a recent study by event’s organiser Pacific World, the UAE, and Dubai specifically, emerged as one of the most popular destinations for MICE in Europe, Asia and the Middle East in 2014.
