East Africa Portland Cement targets Tanzanian market

25 February 2014

East Africa Portland cement has disclosed plans to venture into Tanzania by June and add a new production plant in Kenya, as it looks to expand its East African market share, Ventures Africa writes.

“We are looking at Northern Tanzania and have already identified a partner situated in Arusha,” said Managing Director Kepha Tande on Friday during a media briefing with the new company chairman Bill Lay.

Tande noted the stiff competition in Kenyan market amid less demand and excess supply, prompted the move. It seeking newer markets to improve sales as well as upgrading its factory equipment for increased capacity to boost business.

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