Lafarge South Africa, one of Southern Africa’s leading building materials manufacturers, concluded a sponsorship deal with Stadium Management South Africa (SMSA) for the exclusive naming rights to Orlando Stadium in the heart of Soweto: to be known as the Lafarge Orlando Stadium.
Branding is currently underway and the dramatic transformation of the Stadium’s appearance will be revealed at a prestigious launch function scheduled for May.
“There is good brand synergy between Lafarge South Africa and Orlando Stadium and their commitments to sustainable development in local communities.
I am passionate about skills transfer and look forward to Lafarge contributing their strength in this area and their experience with education upliftment in disadvantaged communities,” said SMSA’s CEO, Jacques Grobbelaar.
Ken MacLean, Lafarge South Africa’s Country CEO, says: “Rural villages, informal settlements and towns of today will be the cities of tomorrow. Lafarge South Africa aims to play a significant role in addressing this major challenge.”
All Lafarge South Africa’s operating sites have active corporate social responsibility programmes to better their neighbouring communities, and Lafarge encourages employee involvement through a global Group Volunteering initiative.
“The exciting branding project with Orlando Stadium will emphasise that we have always been, and always will be, very much a part of the South African community,” comments Lafarge South Africa’s Country Marketing Manager, Alta Theron.
