Lafarge South Africa’s innovation wins PMR Awards

14 October 2014

Lafarge South Africa, the local presence of the international Lafarge Group, the world leader in building materials, was recognized with Diamond Arrow and Golden Arrow 2014 PMR Awards.

The company has been successful in achieving differentiation in the marketplace through its strategy of innovation. Backed by the Group’s technical strength, the company provides the construction industry with innovative product and service solutions in line with the Group’s brand baseline of ‘Building better cities’. This reflects its ambition to contribute to building cities that are desirable, sustainable living environments accessible to all people.

The company’s Diamond Arrow Award-winning Readymix team was the highest rated in its category. In 2013, it launched its Efficient Building Systems (EBS), which focuses on efficient, more productive construction methodologies, while producing more durable and beautiful concrete structures. The innovative EBS products and services provide solutions to meet key criteria for sustainable building: energy efficiency and carbon dioxide (CO2) performance, affordable fast construction, and unique design for the end-user. Lafarge Readymix innovations that are transforming building methods include the Agilia™ range of self-compacting concrete and Hydromedia™, Lafarge’s technical breakthrough in porous concrete.

Lafarge South Africa’s cement business line, winner of a Golden Arrow Award, was the first local cement manufacturer to offer a complete range of extended, more environmentally-friendly cements in all strength classes. It continues to excel at innovation and displaying how the company’s cement team heeds its customers and develops solutions to meet their needs. The recently launched SupaSet is a remarkable ready-to-use product for quickly setting poles in position. A first of its kind in the local market, SupaSet takes only 10-15 minutes to set.

“We extend our appreciation to the construction industry which rated Lafarge South Africa’s Readymix and Cement business lines so highly in the PMR Awards,” says Lafarge South Africa’s Country CEO, Thierry Legrand. “The awards will inspire us to achieve even higher levels of customer satisfaction.”

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