While the appetite for home ownership is strong among lower to middle-income earners, access to affordable housing is hampered by a combination of not qualifying for government housing projects and limited access to private housing finance support. Now new support approaches by major employers are stabilising and maturing the sector.
PPC Cement Case Study
A recent case study provided by PPC and The South Africa Housing Club (SAHC) shows how the private sector is providing services to employers and individuals to reduce the housing burden on government and create lasting financially viable home ownership for employees.
PPC and the SAHC established the PPC Homeownership Support Programme on the premise that home ownership is an excellent lever for financial wellness. The project aims to give financing to employees while also addressing negative credit worthiness issues, levels of indebtedness and budget re-alignment so that they can access finance for housing and transact in the market.
The three-year programme is currently providing support to 246 employees and its key principles are that employees are responsible for their housing decisions and that their housing transactions should enhance and not undermine or threaten their financial sustainability.
Media contact
Kendel Falkson
Blank Page Communications
082 905 2656
