PPC Ltd announced the company’s naming rights partnership with Newlands Cricket Ground on Monday.
This sees PPC join forces with iconic brand, Newlands, one of the world’s most prestigious venues and a stronghold of South African cricket, to rename the stadium “PPC Newlands”.
Darryll Castle, CEO of PPC Ltd, expressed the company’s excitement at becoming part of the Western Province Cricket family.
“We’re exceptionally proud to be creating a new moment in history for these two champion brands and are looking forward to adding real value to the sport, the community and, ultimately, the country through this new legacy partnership with the Western Province Cricket Association.”
Newlands greats have included Jacques Kallis, Hashim Amla, Dale Steyn, JP Duminy, Graeme Smith, Mark Boucher, Gary Kirsten, Herschelle Gibbs, Charl Langeveldt, Vernon Philander, Ashwell Prince and Paul Adams.
Newlands, in accordance with a new stadium income-generating model implemented by Cricket South Africa, will host 18 internationals within the next four years.
