Transforming the steel industry

04 December 2014

Dhuva Liswa is a steel and chemical company that supplies carbon steel, stainless steel and aluminium to the chemical, construction, mining, petro-chemical and power generation industries. It was established in 2009 by a husband and wife team, Pinkie and Freddy Mathaba, upon realising there was a gap in the steel industry which was dominated by White males.

“We believed there was an opportunity for our company to play a part and maximise the opportunities,” says Pinkie. “We also wanted to establish a reputable company that would express its expertise and experience in the business world.”

The forming of Duvha Liswa also came about as a result of the two realising that together they had combined extensive business experience and industry knowledge. Freddy previously worked as a general manager at Group Five Steel and Pinkie brought 16 years’ experience of working for various companies. She started as a lab technician at an explosives company and rose through the ranks to become the company’s business manager, overseeing the exports division. “This experience, combined with that of my colleagues, has been valuable in how we run our company, and has enabled us to recognise problems and deal with them in time,” Pinkie adds.

Duvha Liswa also supplies the mining sector and manufacturing plants. Their factory in Witbank, Gauteng produces fabricated steel such as casting items, staircases, handrails and also steel structures manufactured to the client’s specification.

To stay on top of the game, Duvha Liswa keeps up with trends by conducting periodic market research. This helps the company create products and services that are relevant to the market and offer a solution. Furthermore, through market research the company realised
that steel is an important component of all construction projects and servicing that market provided a chance of building a sustainable business that would survive for many years.

This, together with the opportunities presented to small enterprises by Government procurement policies played an integral part in establishing Duvha Liswa. The company’s client list includes among others, Group Five, Murray & Robberts, Medupi and Kusile Power Station projects, Gauteng Department of Education, Department of Correctional Services, Civcon and Foskor.

At the helm of Duvha Liswa as chief executive, Pinkie Mathaba models herself after renowned South African businesswoman Dr Anna Mokgokong, for succeeding to build a
company that prides itself in being a sound and successful entity in the past three years.

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