A global brand for the waterproofing and construction industry

26 November 2014

BASF shares its Master Builders Solutions® brand in this video showcasing how BASF works globally. Master Builders Solutions® draws on a number of successful specialty brands such as Master Builders®, Glenium® and Ucrete®.

The range of products and services marketed under the brand features a global naming system, helping BASF to support customers and partners with constantly high quality and consistent products and services. The portfolio of products and services marketed under the brand embraces chemical solutions for new construction, maintenance, repair and renovation of buildings as well as infrastructure: concrete admixtures, cement additives, solutions for mining and tunneling, waterproofing, sealants, concrete repair & protection, performance grouts, high-performance flooring products and tiling solutions.

The launch of Master Builders Solutions® in Russia, Turkey, the Gulf Cooperation Council countries such as as Saudi Arabia and the United Arab Emirates, Kazakhstan and South Africa will support BASF in further strengthening its position in these emerging markets.

South Africa’s economy are showing strong growth rates and high investments in infrastructural and other construction projects. With its comprehensive portfolio marketed under the Master Builders Solutions® brand, BASF is offering state-of-the-art construction chemical solutions to support its local partners. “Important projects such as the 347-million cubic metre De Hoop Dam in Sekhukhune, Limpopo province, which would supply potable water to people in the province while also serving the mining industry along the South African platinum belt, are strengthening the province’s social and economic performance. We are proud to be part of this progress by offering solutions which are based on our global know-how and provided by our local experts,” said Morgan Govender, Managing Director, BASF Construction Chemicals South Africa.

For further local information visit the Website:
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[A global brand for the waterproofing and construction industry ]


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