Master Builders Solutions® launched in South Africa

04 June 2014

BASF has launched the Master Builders Solutions® brand in South Africa. The brand strengthens BASF’s industry orientation: It stands for BASF’s commitment to provide the whole construction industry with tailored products and solutions. Master Builders Solutions® has already been introduced in the Asia Pacific region, including Russia, Turkey, the Gulf Cooperation Council and Kazakhstan. It will be completely rolled-out worldwide by the end of the second quarter 2014.

Master Builders Solutions® draws on a number of successful specialty brands such as Master Builders®, Glenium® and Ucrete®. It is based on a more than century-old tradition of innovations for the construction industry. “In Master Builders Solutions, we concentrate our ability to collaborate across technologies and functions on a global scale. That way, we create solutions geared to meet the individual construction challenges of our customers,” said Dr. Tilman Krauch, president of
BASF’s Construction Chemicals division.

The range of products and services marketed under the brand features a global naming system, helping BASF to support customers and partners with constantly high quality and consistent products and services. The portfolio of products and services marketed under the brand embraces chemical solutions for new construction, maintenance, repair and renovation of buildings as well as infrastructure: concrete admixtures, cement additives, solutions for mining and tunneling, waterproofing, sealants, concrete repair & protection, performance grouts, high-performance flooring products and tiling solutions.

The launch of Master Builders Solutions® in Russia, Turkey, the Gulf Cooperation Council countries such as as Saudi Arabia and the United Arab Emirates, Kazakhstan and South Africa will support BASF in further strengthening its position in these emerging markets.

Azerbaijan and Jordan also follow in May 2014. “The introduction of the brand underlines that we are more than a supplier of individual chemical products. BASF combines its products and services under one brand to be the solution provider of choice for the whole construction industry. The new brand also highlights our position as truly global player in the construction chemicals industry,” said Dick Purchase, head of BASF Construction Chemicals division in the ORA region (Orient, Russia & Central Asia, Africa).

South Africa’s economy are showing strong growth rates and high investments in infrastructural and other construction projects. With its comprehensive portfolio marketed under the Master Builders Solutions® brand, BASF is offering state-of-the-art construction chemical solutions to support its local partners. “Important projects such as the 347-million cubic metre De Hoop Dam in Sekhukhune, Limpopo province, which would supply potable water to people in the province while also serving the mining industry along the South African platinum belt, are strengthening the province’s social and
economic performance. We are proud to be part of this progress by offering solutions which are based on our global know-how and provided by our local experts,” said Morgan Govender, Managing Director, BASF Construction Chemicals South Africa.

BASF launched the Master Builders Solutions® brand at the Totally Concrete Expo, held on 27 – 28 May 2014 at the Sandton Convention Centre, Johannesburg, South Africa.

For further local information visit the Website:

www.Concrete.TV. Text: Adrienne Taylor.  Camera and edit: Ruairi Abrahams, Anna Sacco
Twitter: @_concretetv
www.Concrete.TV – a dynamic blend of broadcast style television and WebTV, covering: news, projects, products, people, countries and events for the concrete and construction industry.

[iframe width=”830″ height=”470″ src=”//″ frameborder=”0″ allowfullscreen ]

Read the latest issue

Latest Issue